News that the 5/26 edition of WWE RAW scored a pathetic 2.9 cable rating (its lowest since a 12/15/97 show) has to serve as a real wake-up call to the powers that be in the WWE. Even Mr. Mal cannot be bothered to watch the tripe the WWE serves up these days. Will this “Million Dollar Giveaway” be enough to lure fans? Highly doubtful, although it does smack of desperation. For far too long, Vince McMahon has ignored his core market in an effort to expand his boundaries and bring pro wrestling into areas it was never meant to be — namely, the mainstream. He is now paying for this misdirection. Longtime fans are completely apathetic to his product and he has no one to blame but himself. Mr. Mal is glad to hear that pushing the Great Khali means big business over in India. Great. But it means the clicking of TV to the “off” position here in North America.

I’m not even baggin’ on Khali, either. It’s just . . . everything, really. No tag teams, no managers (why the hell was Armando Alejandro Estrada taken away from Umaga?!? He’s wasting away on ECW) and no long-term feuds with any significance whatsoever. Add in too many PPVs where fans are expected to pay for matches they have already seen — including the unholiest of unholy matches that should NEVER again see the light of day: Triple Threat Matches — and its actually encouraging to see WWE RAW post such lowly numbers. It means the public aren’t the witless marks the WWE believes us to be.

- Mr. Mal

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